Welcome to FreelandDesign. We are an independent, creatively driven design agency in Northern California. We create lasting relationships between forward thinking brands (our clients) and their customers.
What We Do
We oversee how an organization works with the brand internally and externally— we emphasize brand consistency, integrity, and quality. We design the corporate signatures, identity systems, digital products and digital marketing campaigns.
We specialize in Brand Architecture, Graphic Language Systems, Perception Audits, Product Naming, Tone & Voice, Content Strategy, Copywriting, Long Term Planning, Guidelines Documentation, Brand Books, Responsive Web Design, Mobile Web, Mobile Applications, Interaction Design, UI/UX Design.
We work with stakeholders at all levels, with a proven ability to understand the cultural needs of a global organization. We have a broad range of experience that includes all aspects of digital design and marketing as well as writing, storytelling, and creating compelling narratives. We design, test, launch and manage web entities, mobile apps and social campaigns.
Discovery & Research
Personas & Scenarios
Goal Oriented Design
Site Map & Wireframes
User Interface Design
Quality Assurance Testing
Digital Media Planning + Buying
Affinity + Affiliate Marketing
Social Influence Marketing(TM)
Display Ad Creative
Digital Brand Identity
Email & eCRM
It is important to treat email as a genuine conversation. If we do this, clients and customers with get the message. Email can still be the most important tactic in marketing—if it is treated thoughtfully. In order to work, it has to communicate – not condescend, underwhelm or otherwise irritate its way into a consumer’s awareness.
Email Acquisition + Lead Generation
eCRM Program Management
eLoyalty + Promotions
Email is personal and promises fruitful conversations. We make digital messaging meaningful for our clients without abusing this relationship. We do this through a commitment to purposeful messaging and need based opportunities. Through ISP-friendly design and insightful user-experience design we create email marketing that is effective and respected. Users are relieved to find at least one invitation that promises something purposefull – and delivers.
Social media has unequivocally changed the game. By embracing social media, word-of-mouth, and social influencers we exceed the marketing and business needs of an organization. At FreelandDesign we use MarketingCloud™ (Radian6) to launch and track social campaigns.
Social Advertising: Reach, Performance, Spend
Workflow & Automation
Social marketing plays a huge role in brand affinity and purchasing decisions across marketplaces. Consumers are communicating primarily online and making choices based on the opinions of others. Peer influence and brand engagement on a consumers terms. Social marketing is about leveraging social media and influencers as a part of the entire marketing strategy. We work with experts, influencers and peers working to develop brand advocates. We build socially driven experiences for websites, mobile apps, videos, and social platforms. So our clients can leverage and turn customers into their own marketing team.
Strategy & Planning
A winning strategy is guided by customers. The importance of knowing your audience is the single most important factor in having a successful strategy for digital.
Marketing + Media Strategy
Metrics Definition + Analytics
Great digital strategy anticipates the fundamental needs and desires that drive customers' choices. Through advanced consumer research, insight driven analytics and unparalleled industry expertise, we uncover unmet needs of consumers and unexplored digital business opportunities. And we create innovation plans and marketing strategies that allow brands to leapfrog competitors in an increasingly digital world.
It is important to create unique and fluid online experiences. But beneath this lies reliable, sound, agnostic technology. We know, because we’ve created both.
Web Application Development
Rich Internet Applications
Its important to have a technology plan that is part of marketing and communications plan. Our architects and developers work with advertising, PR, editorial and communications to carry forward the message of the company and its brands. This is critical to our understanding of digital business, which lives and dies by the technology that enables it. And while some agencies isolate their developers, ours work closely with other professionals in your company – from usability experts to media strategists. We keep you on your game so your brand identity and messaging are clear and consistent as well as dazzling.
Copyright © 2015 FreelandDesign, LLC. All rights reserved.